CEO Abel

Stories

Stories From Behind the Music.

Artist journeys, release moments, and the people and systems shaping African music.

Featured · Behind the Release

From the Booth to the World: How a Ugandan Song Finds Its Audience

Behind every song that travels is a chain of decisions most listeners never see.

20 Oct 2026 4 min 1

Industry

Festival Season and the Digital Afterlife of a Live Performance

A great show lasts one night. Its content can last a year.

16 Oct 2026 3 min 0

Behind the Release

Lights, Camera, Kampala: Why the Music Video Still Matters

In East Africa, the official video remains one of the strongest discovery tools an artist has.

12 Oct 2026 3 min 0

Opinion

Data Over Guesswork: Building Music Decisions on Evidence

The numbers behind a release tell an artist where to go next.

7 Oct 2026 3 min 0

Artist Journeys

One Continent, Many Sounds: The Next Chapter for African Music Business

Uganda, the DRC, Nigeria and the wider continent are building a connected music economy.

1 Oct 2026 3 min 0

Let’s Build Something That Moves Music Forward.

For artists, labels, music businesses, partnerships, and consulting opportunities, let’s discuss how we can work together.

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